Bosch-Siemens’ Energy Efficient Home Appliances in High Demand Despite Financial Crisis

Bosch-Siemens (BSH) reaps the benefit of having recognised the energy-efficiency trend for home appliances early on. The sales of BSH super-efficient home appliances in 2009 tripled in Europe compared to the previous year despite the economic crises. They meanwhile account for approximately one fifth of total sales.

Total group sales for in 2009 amounted to EUR 8.405 billion, down 4.0% compared to 2008. EBIT increased by EUR 12 million to EUR 534 million (2008:  EUR 522 million) and pre-tax earnings – at EUR 517 million – were even slightly higher than in the previous year (2008: EUR 510 million).

For 2010, BSH is anticipating a stabilization of the home appliances market worldwide. CEO Kurt-Ludwig Gutberlet said at the annual press conference: “With a revenue growth rate of over ten per cent compared with last year, we have made a very good start to fiscal 2010. Generally speaking we are expecting our revenue to grow in 2010 at a rate somewhere mid-way between 1 and 10 percent.“

Source: Bosch und Siemens Hausgeräte GmbH

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